Saturday, January 14, 2017

How To Think Like A Luxury Real Estate Agent When Selling Your Home

When selling your home, you can use some of the techniques that luxury real estate agents employ. By using some of the following techniques, you can boost the chances of selling your property quickly and closer to the price you want.

Find The Best Luxury Real Estate Agent

Luxury real estate agents create profiles of the types of buyers that are most interested in the properties they offer. They gear their efforts towards attracting that group.

You can do the same by creating a profile of buyers who would demographically be attracted to your home's location and features. This saves you time because you are eliminating those who may have no inherent interest.

For example, if your home is not near a quality school, then you might eliminate families with young children from your profile. Understand how your home appeals to an individual or family that fits your profile and gear your sales efforts towards them.

Research Sales in Your Neighborhood

It pays to know the price point in which other homes in your neighborhood are selling at. This gives you a base price and some important marketing information. The information is very important because you may be able to highlight a feature that is trending, such as location or home size. Luxury real estate agents always keep track of the types of homes that are selling in their target neighborhoods.

Highlight What Separates Your Home from the Rest

Every home has something that is unique. Use this to attract certain buyers who are interested in what you offer. Perhaps it is an additional bathroom, an outstanding view of the outside, a larger living room, or an expansive driveway. Figure out what separates your home from the competition. This provides you with an angle to sell the property that attracts attention.

Keep in mind that the person buying the home may not consider the unique feature the most important asset in their purchase, but it was likely the reason that they noticed your home in the first place.

Finally, be flexible when it comes to making important changes or renovations to your home. This means that you will have to weigh what changes may be necessary to sell the home at the price you want. Many luxury real estate agents will make simple, inexpensive changes to the home that help in the selling process. Mimic this to your advantage.

Sigal Dagan is the leading Aventura real estate agent. Have questions about selling your home? Call: 786-797-9088.

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